Posted by
Deanna Peugeot on Sunday, December 10, 2006 12:50:52 PM
I went Christmas shopping yesterday, and after being frustrated at local shops I ended up at Ikea. And it was wonderful - overwhelmingly big, but I was able to find some gifts for friends and family, as well as a few things I'd been looking for for myself (I'd been wanting new lamps for the bedroom for over a year).
It was as I was walking to my car that is hit me - The closest english translation of Ikea is.... Wal-Mart.
Think about it - although the two stores don't sell identical merchandise, they overlap about 75% of the time. And Ikea is a huge "big-box" store. Larger than Wal-Mart! And it's cheap - those lamps I bought would have cost more at Wal-Mart! So why is it that people denigrate Wal-Mart but rejoice when Ikea comes to town?